O ff the Ropes
Empowering a charitable boxing organization to reach new communities and knock out their fundraising goals
Off the Ropes is a charitable boxing organization in Boulder, Colorado which offers youth outreach programs, and research-based boxing programming for individuals living with Parkinson's Disease.
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The Challenge
The client asked for assistance generating more interest in their annual Founder Fights event, the group's primary fundraising avenue. We decided on a brand-refresh, complete with a brand new website design, specifically aimed at funneling new sign-ups for the event, and launched a marketing campaign to drive donations and ticket sales.
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Services ProvidedBrand Identity
- Strategy & Messaging
- Brand Personality
- Visual Identity
Website Design- Information Architecture
- Wireframing & Prototype
- Squarespace Set-Up and Maintenance
- Copywriting
- Imagery
Marketing Collateral- Event Promotional Materials (Poster design, ticket design, landing page design)
- Infographic (Illustration, Research, Copywriting, Set-Up for Print)
- Sponsorship Booklet (Copywriting, Typesetting, Photo-Editing, Layout, Illustration, Set-Up for Print
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The ResultsWebsite Performance
- Overall traffic increase
- Keyword performance increase
- Improved brand visibility
- Increase in Parkinsons Program inquiries and volunteer form fills
Marketing- Met yearly fundraising goal
- Sold-out attendance at Founder Fights Charity Boxing event
- Increased class attendance
- Increased Parkisons Program Signups